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This club will be an intelligent and enlightening discussion about what it takes to be remarkable today in marketing. Not yesterday. Your host, Ben, is a highly successful adman and marketing guru who's been in the business for 20+ years and has seen it all! We'll also watch and discuss some videos with tips from Seth Godin and discuss his take on marketing.

Why is it important to be remarkable in one's marketing? And how is that achieved? The difference between the mainstream answers and experienced marketers in the know might surprise you!

Nowadays, we face roughly 50,000 advertising messages just on the way to work. Our attention span has shrunk to under one second. Most products and their messaging have become generic. Why? Where did they go wrong? How can you make them remarkable?

Here's a tip: you need to get people talking about you and at this point, it doesn't usually matter if it's good or bad talk. People who talk, care, so how do we make them care?

So what makes you and your message remarkable? How can you identify that and leverage it?

Today's audience is different from yesterday's. How? Are they more superficial? More self-centred? Deeper? More value-based? And if so, what values? More importantly, which of them is your target? And where should you centre your marketing?

What is a real idea and what is just marketing poetry? Let's have a deep and mind-opening discussion!

这个俱乐部将是一场关于如何在今天的市场营销中脱颖而出的智慧和启发性的讨论。本次俱乐部的主持人，Ben，是一个非常成功的广告人和营销大师，他已经在这个行业工作了20多年，他洞察到了一切!我们还将观看和讨论Seth Godin的一些技巧视频，并讨论他对市场营销的看法。

为什么在营销中做到卓越很重要?这是如何实现的呢?主流答案和经验丰富的营销人员之间的差异可能会让你大吃一惊!

如今，我们在上班路上要面对大约5万条广告信息。我们的注意力持续时间缩短到一秒以下。大多数产品及其信息传递已经变得通用。为什么?他们哪里出了问题?你怎样才能让他们与众不同呢?

这里有一个提示:你需要让人们谈论你，在这一点上，是好是坏通常并不重要。人们会说话，会关心，那么我们如何让他们关心呢?

那么，是什么让你和你的信息与众不同呢?你如何识别并利用它?

今天的听众和昨天的不同。如何不同?他们更肤浅吗?更加以自我为中心?更深层次吗?提供了更多的价值?如果有的话，是什么样的价值?更重要的是，他们中谁是你的目标?你应该把营销的中心放在哪里?

什么是真正的创意，什么只是表面营销?让我们来一次深入而开阔的讨论吧!